Brand Story

Since its founding in 1995, Beyond Home Textile, a subsidiary of Ningbo Beyond Holding Group Co., Ltd., has carried forward the legacy of "Ningbo Yongfeng Textile Factory," established in 1958. As a trailblazer in China's home textile sector, Beyond Home Textile pioneered the focus on home textile production and sales, introducing the concept to the market and earning the accolade, "Chinese home textiles start with Beyond." Ningbo Beyond Home Textile Group Co., Ltd. was established in 2016.

Ningbo Beyond Home Textile Group Co., Ltd.
  • 1994

    Beyond Home Textile was the first to introduce the concept of "home textiles," and the slogan “China’s home textiles start with Beyond” has become widely recognized and well-known.

  • 1998

    Beyond Home Textile received ISO 9001 quality management system certification.

  • 2003

    Beyond Home Textile was awarded the title of "China’s 500 Most Valuable Brands" for the first time, with a brand value of 2.764 billion yuan.

  • 2007

    Beyond Home Textile was awarded the "2007 Top Ten Brand Cultural Enterprises in China’s Textile Industry."

  • 2009

    Beyond Home Textile was awarded the "China’s 500 Most Valuable Brands" for the fourth time, with a brand value of 3.497 billion yuan.

  • 2010

    Beyond Home Textile set a new sales record on Singles' Day (Double Eleven), creating a milestone in e-commerce history and becoming one of the top ten notable events in the industry.

  • 2012

    Beyond Home Textile was recognized as one of the "Top 100 Growing Asian Brands."

  • 2013

    Beyond Home Textile's store count exceeded 500.

  • 2014

    Beyond Home Textile was awarded the "China’s Most Promising Home Textile Brand."

  • 2015

    Beyond Home Textile was awarded the "2015 Most Market-Valuable Home Textile Brand."

  • 2016

    Ningbo Beyond Home Textile Group Co., Ltd. was officially established.

  • 2017

    Beyond Home Textile was awarded the "Top 10 Innovative Products in Textiles for 2017" title.

  • 2018

    Beyond Home Textile partnered with the National Textile Development Center to jointly release home textile industry fashion trends and established a trend research center. Beyond Seven Star signed a partnership with Chief Designer Paola Maltese to establish Beyond Home Textile’s Italian Joint Design Studio.

  • 2019

    Beyond Home Textile Became the first enterprise in the home textile industry to obtain the "China Brand" mark, received a national-level testing laboratory, and was awarded the "Top 10 Innovative Products in Textiles for 2019" title and the "Made in Zhejiang" certification.

  • 2020

    Ningbo Beyond Home Textile Group Co., Ltd.'s Industrial Design Center was awarded the title of "Industrial Design Center of China’s Textile Industry," and the number of physical stores surpassed 1,200.

  • 2021

    Won the Product Development Contribution Award and secured the "Top 10 Innovative Products in Textiles" title for five consecutive years.

  • 2022

    Awarded the title of "High-Tech Enterprise."

  • 2023

    Awarded the Top 10 Textile Innovation Award, Top 10 Textile Innovation "Continuous Innovation Unit" title, "Specialized, Refined, and New" SMEs, Annual Product Development Contribution Award, and Provincial-level Service-Oriented Manufacturing Demonstration Enterprise.